Mobile App Development near Newcastle

When it comes to deciding whether to build a mobile app or a mobile website, the right choice depends on your business objectives. If you aim to offer mobile-friendly content to a wide range of people, then a mobile website might be the way to go. Mobile websites can be a cost-effective way to put your content into the hands of your audience. However, users have high expectations for quality and functionality that mobile websites sometimes can’t deliver.

Users can become easily frustrated when faced with performance and usability issues. Factors like load times, small images, lack of information, and network availability all pose the same problem: users must work too hard to interact with your brand.

Mobile apps are an excellent resource for engaging, interacting, and communicating with your customers. An app can be a personalised communication tool, leveraging user interests, location usage behaviour, and more. Over time, your brand can drive amplified customer loyalty with personalized, in-app content.

In many cases, you may decide you need both a mobile app and a mobile website. If done correctly, it can be a strategic and valuable choice. In short, when it comes to your brand’s mobile strategy, it’s not a question of a mobile website or mobile app, but perhaps applying a two-pronged approach.

Before building an app, another critical question that comes to business owners’ minds is how they can validate their mobile app idea. Currently, there are three ways available to legitimize an app idea:

• Proof of Concept (POC): Also known as Feasibility Test, this is the fastest and the most accurate way to verify the feasibility of your app idea and its targeted audience.
• Prototyping: It’s a kind of user research to determine how your mobile app will be functioning in real. In other words, it’s a visualization of your app’s working in the market.
• Minimum Viable Product (MVP): This is a usable yet minimal version of your app to release and test in the market. An MVP helps your development team identify the app’s core functionalities, value proposition, user experience, and responsiveness.

By having a Mobile App you are creating visibility for your company. A mobile app provides your business with a dedicated presence on customers’ smartphones. This constant visibility can help keep your brand top-of-mind when customers are making purchasing decisions.

In the product design world UX design concerns a users journey and experience with a product and includes identifying and solving user problems. On the other hand, UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces.

In our experience, one of the biggest mistakes people make when creating an app is failing to user test. Not testing your assumptions and failing to put your designs in front of users before beginning the development process is usually a recipe for disaster. In these cases it’s not uncommon for teams to spend a great deal of time and money developing features that end up falling flat with users.