When it comes to deciding whether to build a mobile app or a mobile website, the right choice depends on your business objectives. If you aim to offer mobile-friendly content to a wide range of people, then a mobile website might be the way to go. Mobile websites can be a cost-effective way to put your content into the hands of your audience. However, users have high expectations for quality and functionality that mobile websites sometimes can’t deliver.
Users can become easily frustrated when faced with performance and usability issues. Factors like load times, small images, lack of information, and network availability all pose the same problem: users must work too hard to interact with your brand.
Mobile apps are an excellent resource for engaging, interacting, and communicating with your customers. An app can be a personalised communication tool, leveraging user interests, location usage behaviour, and more. Over time, your brand can drive amplified customer loyalty with personalized, in-app content.
In many cases, you may decide you need both a mobile app and a mobile website. If done correctly, it can be a strategic and valuable choice. In short, when it comes to your brand’s mobile strategy, it’s not a question of a mobile website or mobile app, but perhaps applying a two-pronged approach.