UX design concerns a user’s journey and experience with a product and includes identifying and solving user problems. UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces.
The goal of user experience design is to create a pleasant user experience that is simple, effective, relevant, and comprehensive.
Good user experience is critical to the success of your product and business because it focuses on how a user interacts with a product.
The UX design process involves conducting surveys, conducting usability interviews and tests, and creating user personas to understand the needs and goals of end users.
From this process a prototype design is created which forms the front end of an application.
A user-centric approach to design and ‘design-thinking,’ which follows a thorough understanding of both user and business goals. In general, this is often an iterative design process that is constantly evolving. Key concepts or methods used to carry out this process may include, but is not limited to competitive audits, stakeholder interviews, user research involving interviews and surveys, content audits, information architecture, user personas, business model canvases, mood boards, storyboards, empathy maps, use case scenarios and user flows, customer journeys, wireframes, mockups, and prototypes.
User interface (UI) design is not the same as UX design. Designing for the user interface often plays an important role in the work of a UX designer, but it is not the only function.
Whereas UI design is concerned with the effective layout of visual elements on a user interface, UX design is ‘people first.’ It’s about what motivates them—how they think and behave.
UI design is only one slice of the UX design process ‘pie’, and only one of many different disciplines that reside under the UX banner. These include, but are not limited to: a user-centered design strategy, core user demographic definition, persona creation, user research, information architecture, content strategy, interaction design, visual design and usability testing.
UX-driven product design isn’t just about creating a great user experience, it’s also a smart business move. A great UX design can mean fantastic user experiences that work for people, as well as contributing to the bottom line.
They may illustrate why so many projects fail and have to be redone, and how that costs an enormous amount of money. UX is a no-brainer if a product is to succeed in the marketplace. 68% of users give up because they think you don’t care about them’ and ‘89% of consumers purchased from a competitor following a poor user experience’.
Investing in great UX design improves performance, reduces errors, increases ease of use, attracts more users, increases adoption rates, elevates the brand, increases trust in the system and user satisfaction, reduces development costs, reduces redesign costs, decreases support costs and reduces training needed, etc. which all increase the ROI.