UX-driven product design isn’t just about creating a great user experience, it’s also a smart business move. A great UX design can mean fantastic user experiences that work for people, as well as contributing to the bottom line.
They may illustrate why so many projects fail and have to be redone, and how that costs an enormous amount of money. UX is a no-brainer if a product is to succeed in the marketplace. 68% of users give up because they think you don’t care about them’ and ‘89% of consumers purchased from a competitor following a poor user experience’.
Investing in great UX design improves performance, reduces errors, increases ease of use, attracts more users, increases adoption rates, elevates the brand, increases trust in the system and user satisfaction, reduces development costs, reduces redesign costs, decreases support costs and reduces training needed, etc. which all increase the ROI.